An Innovative Car Insurance Contest
November 29, 2009 by Jane Lawrence
Filed under Car Insurance
Every car insurance company strives to lessen the risks associated with a car accident. That explains why car insurers have put their support behind efforts to encourage the use of seat belts. Insurance agents know that seat belts save lives.
Yet car insurance companies seek to drive home the fact that seat belts save lives. Thus they want each driver to buckle up when seated behind the steering wheel. One car insurer has even created a special promotional campaign.
The specifics about that promotional campaign have been spelled out in the Fall/Winter 2009 issue of a magazine that Geico sends to customers. That thin publication includes an invitation to young people, an invitation to win some extra cash. Winners of a planned contest can expect to receive that cash.
The article referred to in the above paragraph offers information about an ongoing poster and video contest. Each of the contest entries is supposed to highlight the insurance of safety that a driver enjoys, whenever he or she uses a seat belt. The same article includes pictures of the winning posters in past contests.
During an earlier contest, judges had been impressed with the entry from Brandon Kim. He had used his artistic skills to create a caricature, the depiction of a family riding in a car. Moreover, he had put that family in the safe embrace of two arms.
In large letters above that car, he printed these words: “Buckle Up.” A phrase placed below that car said, “Be Safe.” The thin publication with his winning entry shows Kim’s smiling visage as well.
Another snapshot shows the grand prize winner in a second category- computer generated posters. Yet no picture offers a clue to what might be found in the winning video entry. That category was not included in the contest until this year.
While contestants lack the example of a winning video, those contestants can still win praise from many car insurance agents. The entries submitted by those contestants can demonstrate their growing appreciation for seat belt safety.
The Cheap Car Insurance for Teens Guide was established to help people learn about the various aspects of car insurance.